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When Social Media Changed the World… and the Quest Towards Business Growth
I remember the days before social media, when ‘snap’ meant a card game, and a post was something delivered by […]
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Are you using a 3-STAR model and expecting a 5-Star response?
Can you remember a hotel experience where you booked for three stars or below? What was it like?
Or worse, can […]
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Does your profile show the powerful proof of who you are?
As a press photographer for an established newspaper in Sydney, my husband Toby Zerna has been covering major news, sporting, political and […]
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What are 3 things Meghan Markle can teach us about Online Influence?
Look, I’m not going to lie. I’m definitely a Royals fan.
And I’ve been intrigued, like most, with the wedding, the […]
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Chasing Consistency
Playing the Long Game of Social Brand Building
I took my 6-year old daughter, Harper, for a day of swimming and […] -
DIGITAL CONTENT TRENDS FOR 2019
Deceptively simple, yet cunningly effective content trends
to set you up for social success
Download the 2019 Digital Content Trends Report here.
What […] -
My Personal Quest for The Stand Out Effect
In other words, time to do the work
Have you heard of a quest? A personal mission. An adventure. A commitment. […] -
The Stand Out Effect
Standing Out is not a new concept
The quest to STAND OUT in a crowded marketplace and to attract attention from […] -
Perth Hair Salon Grows Business by 25% with Influencer Marketing
When a young woman walked into stylish Perth Hair Salon, Circles of Subiaco, and asked for free hair extensions in […]
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Case for Credibility
Are you the real deal?
How do you know if someone is credible and to be trusted by what they post […]
