The Influencer Series is Back
Are you a Leader, an Entrepreneur, or a Thought Leader who wants to evolve your communication, improve your leadership, or […]
How to Stand Out on Social Media as a Direct Selling or Franchise Business
The Ultimate Post-Pandemic stand out on Social Guide for Direct Selling and franchise businesses
There’s no doubt that social distancing may […]
The Rallying Power of Digital
As I watched the latest update emerging from Hong Kong, apart from trying to understand the cultural, economic and political […]
Are you using a 3-STAR model and expecting a 5-Star response?
Can you remember a hotel experience where you booked for three stars or below? What was it like?
Or worse, can […]
Does your profile show the powerful proof of who you are?
As a press photographer for an established newspaper in Sydney, my husband Toby Zerna has been covering major news, sporting, political and […]
What are 3 things Meghan Markle can teach us about Online Influence?
Look, I’m not going to lie. I’m definitely a Royals fan.
And I’ve been intrigued, like most, with the wedding, the […]
The opposite of Standing Out
What is the opposite of Standing Out?
I would say the opposite is being invisible.
Unnoticed, perhaps irrelevant.
The opposite is not when […]
The darling days of digital
Imagine if you were to set a time lapse camera over your street from when you were born until now.
The Go-To Expert on Social, is that you?
You can use social media like a boss, to become the well-known expert in your field.
How? It’s all about positioning.
“Positioning is […]