Helping your customers this Spring
Spring into action to stay top of mind
Let’s look at Spring ?, for example.
Yesterday I delivered a workshop called Coping with Covid: Stand out online in uncertain times. The big idea was how to help your customers with what they need right now – so you can adapt your product or service offering, your message and your delivery to help them (and help you get known and grow your business).
One thing we talked about was reaching out for a reason, and what better reason than the season… no, not of Christmas, of #Spring?!
? Have you got a fresh Spring offer?
? A Spring menu?
? A spring how-to or tip?
? Spring business health check
? Or just simply an email, event or social post that relates to Spring (like this email. It’s about Spring, but it’s really about your business).
Why might your try this?
To add value for your customers and remind them that you’re still here.Because even if they don’t need you right now, they’re more likely to think of you when the world whirs back into action.
So what could you do to stay top of mind?? Could you spring into spring?
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ABOUT KIRRYN ZERNA
Widely recognised as an expert in social media, branding and communications specialist, Kirryn has worked for over 15 years with corporate and public sector clients, and thousands of entrepreneurs and small business owners. She LOVES to help them become Stand Out brands in their industry, and beyond, using the VIP brand methodology (which is the method behind the magic of standing out).
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