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How Stories Help You Sell Better Online
Originally published in Internet Retailing on 5 September 2019
Was there ever a greater love story than that of Rhonda and Ketut […]
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The Rallying Power of Digital
As I watched the latest update emerging from Hong Kong, apart from trying to understand the cultural, economic and political […]
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When Social Media Changed the World… and the Quest Towards Business Growth
I remember the days before social media, when ‘snap’ meant a card game, and a post was something delivered by […]
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Are you using a 3-STAR model and expecting a 5-Star response?
Can you remember a hotel experience where you booked for three stars or below? What was it like?
Or worse, can […]
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Does your profile show the powerful proof of who you are?
As a press photographer for an established newspaper in Sydney, my husband Toby Zerna has been covering major news, sporting, political and […]
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What are 3 things Meghan Markle can teach us about Online Influence?
Look, I’m not going to lie. I’m definitely a Royals fan.
And I’ve been intrigued, like most, with the wedding, the […]
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The opposite of Standing Out
What is the opposite of Standing Out?
I would say the opposite is being invisible.
Unnoticed, perhaps irrelevant.
The opposite is not when […]
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The Influencer in Everyone
Reorganisation of Influence Series – Part 2
What do you get when you cross two young guys from the Gold Coast in […] -
The Master of Your Message
Were you captivated, like me, by the movie “The Greatest Showman?”
From the colourful scenes and characters, the brilliant acting, songs […]
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The darling days of digital
Imagine if you were to set a time lapse camera over your street from when you were born until now.
You […]
