By giving people the power to share, we’re making the world more transparent.

Mark Zuckerberg, co-founder of Facebook

What is it?

Facebook is the most popular social networking tool. People use Facebook for connecting with friends where they get a sense of community and belonging. They’ll also connect with people and brands they like or add value, for entertainment and infotainment. When a Brand (as an individual or a company) uses Facebook – they set up a Facebook page. This is slightly different to a personal account. Check out the tutorial below to find out more.

Facebook is a free social networking website that allows registered users to

  • create profiles,
  • upload photos and video,
  • send messages and
  • generally keep in touch with friends, family and col

Every second there are 20,000 people on Facebook.

The user potential per minute shouldn't go unacknowledged.

How to set up a page:

Checklist for set up:

What you need to set up -

Select Category for Page & Category of Business

Select the relevant category for your industry.

Info About the Business / Brand

Describe your business in 155 words. Be brief, direct and clear. This will appear at the top of the page as one of the first things people will see.

Profile Image

Must be at least 180×180 pixels – square. If you’re the brand, then use the same profile picture across all social platforms. If your business is the brand, then you may use a logo or an image that is unique to you.

Cover Image

Loads fastest as an RGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes. The cover image is a key visual element. It could be a clean image that represents your brand through colours or as an image with the big idea of your business. It may also feature as a promo you’re currently using.

Preferred Audience Demographic

Put in the details for your audience – this is helpful for advertising. If you don’t know now – do this later.

Address, phone, opening hours, website

Fill this out with details that you’re happy to go public.

Add a Button

A call to action. Do you want people to call, to book a coffee, go to your website?


Any existing events to pre-load.

Page Roles

Who you want to author the page.


Any apps to connect?


Set preference for notifications. Facebook default is set to email you for most things, so it’s a good time to set it to the frequency you prefer.

Visitor Post Preference

Do you want to give permission for visitors to post on your page or not? It’s quite OK to switch this to no. This doesn’t stop people commenting – it’s just moderating posts that people may post on your feed.

Facebook Guidelines

Decide whether to include a What to do, what not to do.